A community where physical activity is an integral part of every person's daily life.
The mission of the Whatcom County Physical Activity Coalition (Coalition) is to enhance quality of life and individual health by creating a community that supports and participates in a wide variety of physical activity opportunities for people of all ages.
The overall goal of the Coalition is to provide leadership and direction that results in increased levels of regular physical activity among the members of our community. This goal will be served by:
- Building an effective community coalition (composed of representative groups, organizations, and populations) that will develop a leadership strategy to address a full spectrum of ways to increase physical activity;
- Assess the status and effectiveness of existing infrastructure, programs, and resources to address physical activity in the population;
- Design an effective model for a process of social change that leverages a wide variety of strategies to address and alter personal habits;
- Promote, market, publicize, and educate the community about the existing facts and the positive benefits of incorporating physical activity into daily life;
- Work with partners to establish a system of positive reinforcement including recognition and rewards for appropriate role models;
- Establish on-going financial support for the coalition's continued work;
- Partner with community groups, businesses, government agencies, and other groups not traditionally identified with physical activity to develop and implement innovative programs;
- Engage community members in the process of identifying barriers and developing strategies for change.